Using sales data from the Nielsen Company, the group examined how several beer brands - including Corona, Budweiser, Coors, Miller and Heineken - performed between January 2017 to July 2020.Īs COVID-19 cases rose, so did Corona’s sales, according to researchers Yuqing Zheng, Lingxiao Wang, Shuoli Zhao and Wuyang Hu.Įach new positive case led to a $5.30 increase in weekly Corona beer sales compared to these other major beer brands. In its latest quarterly report, released in October 2022, Constellation said its beer business had a “depletion growth” of almost 9% over the previous quarter, which was “driven by the continued strength of Modelo Especial and Corona Extra.” In the beer industry, depletion growth is the rate at which the beer leaves distributors to retailers, according to the financial news site Barron’s. Corona Extra alone had a depletion growth of 6%.Ī group of researchers from the University of Kentucky, the University of Wisconsin-Madison and Ohio State University actually set out to study how consumers reacted to the beer brand after its name became inadvertently associated with the coronavirus. The company said Corona Extra’s dollar sales were up 5% in the U.S.
The statement came shortly after the public relations agency 5WPR released a survey that said “38% of beer-drinking Americans would not buy Corona under any circumstances.”
issued a press release at the beginning of the pandemic, refuting claims that the coronavirus had a negative impact on the company. The classic saying that all publicity is good publicity seems to have held true for the Corona beer brand, which weathered a worldwide pandemic despite an unfortunate name similarity with the infectious disease that caused it.Ĭonstellation Brands - which owns the rights to sell Corona in the U.S. How has the pandemic affected the company now that the word “corona” brings to mind a virus and not someone lounging by the beach with a beer? Most memorable was everything in the fridge cowering from a bottle of Corona beer. Listener Stacey Higdon from Wichita, Kansas, asks:īefore COVID-19 really hit the U.S., I remember seeing lots of light-hearted jokes and memes about the virus and beer.
#Corona premier vs corona extra alcohol content series#
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